Archive for the ‘wesconard’ tag
Podcast interview with Paul Chaney, author of The Digital Handshake
The world of social media can be a bit daunting. Every day new applications and companies are launched and others fade into obscurity. Jargon is coined, buzzwords and acronyms are applied liberally. In the face of all this, Paul Chaney’s new book, The Digital Handshake, serves as a kind of field guide for the uninitiated.
While he breaks down the the reasons social media is eclipsing mass media in marketing and PR, most of the book is structured as a social media how-to lesson. Chaney walks the reader through seven social media tools (blogging, social networks, online communities, twitter, video, podcasting, social media news release and other odds and ends). The book goes over the major applications in each category, the pros and cons of each product, a huge help if you are trying to figure out which of the hundreds of vendors you should try for your business.
Finally, Chaney walks you through how a social media strategy could be implemented for an actual company. Chaney is a clear, concise writer who keeps the emphasis on practical instruction rather than the big picture, which will be a huge help to many. Chaney is Internet marketing director for Bizzuka, a Web design, content management and online marketing company based in Lafayette, LA. His site is thesocialmediahandyman.com
Podcast interview with Bill Wasik, author of “And Then There’s This: How Stories Live and Die in Viral Culture”
Bill Wasik’s new book “And Then There’s This: How Stories Live and Die in Viral Culture” perfectly diagnoses the creeping Information Age anxiety of anyone who is trying to keep up with the online culture/news churn. Now that we can all produce our own newspaper/radio/TV, we begin to view the world as editors and producers, which is to say, ultimately as marketers, and that has changed the way we look at events and at ourselves.
“You monitor and you scheme and you promote, just like the hit-addled corporate culture has been teaching you for years. Because when your words or actions or art are available not only to your friends, but to potentially thousands or even millions of strangers, it changes how you act, what you say, how you see yourself. You become aware of yourself as a character on a stage, as a public figure with a meaning. You develop, that is, the media mind. You know exactly what you are doing.”
Wasik, a senior editor for Harper’s is a sharp, funny writer and the book is very entertaining. Wasik takes us through six viral experiments he performs that show the upside and downside of the global village. To get a taste of it, check out his recent NYT opinion piece or go to his blog at www.billwasik.com
Podcast interview with Pamela Shoemaker, author of Gatekeeping Theory
In her new book Gatekeeping Theory Pamela Shoemaker explains the journalistic gatekeeping process that ultimately decides what news runs and what doesn’t. Shoemaker shows how the process has, and has not, evolved since the first gatekeeping study in 1950. Shoemaker is the John Ben Snow Professor at the S.I. Newhouse School of Public Communications at Syracuse University. Shoemaker co-authored the book with Tim Vos, an assistant professor of Journalism Studies at the University of Missouri.
Podcast interview with Erik Qualman, author of “Socialnomics”
I recently had a chance to talk with Erik Qualman who has put together a great read called “Socialnomics” on how social media works and how businesses can use it. For companies that are trying to figure out what they should do to get involved in social media he suggests that they not let the perfect be the enemy of the good: simply put on foot in front of the other and start doing something. His advice is to first figure out where your audience is and how your brand is being perceived and then figure out how to create a relevant conversation. That may involve a lot of failure, according to Qualman.
For instance, about 3.7 million users a month use a TripAdvisor applications that enables them to put pins on a map of where they’ve been. While it looks like a no-brainer in retrospect, Qualman said TripAdvisor CEO Steve Kaufer said you have to be prepared to fail a lot to get a winner.
“He said `You have no idea how many iterations we did, not related to that idea, that failed, but the key for us was the idea that speed wins, that we just have to keep doing rather than deliberating.