Archive for the ‘erikqualman’ tag
Podcast interview with Erik Qualman, author of “Socialnomics”
I recently had a chance to talk with Erik Qualman who has put together a great read called “Socialnomics” on how social media works and how businesses can use it. For companies that are trying to figure out what they should do to get involved in social media he suggests that they not let the perfect be the enemy of the good: simply put on foot in front of the other and start doing something. His advice is to first figure out where your audience is and how your brand is being perceived and then figure out how to create a relevant conversation. That may involve a lot of failure, according to Qualman.
For instance, about 3.7 million users a month use a TripAdvisor applications that enables them to put pins on a map of where they’ve been. While it looks like a no-brainer in retrospect, Qualman said TripAdvisor CEO Steve Kaufer said you have to be prepared to fail a lot to get a winner.
“He said `You have no idea how many iterations we did, not related to that idea, that failed, but the key for us was the idea that speed wins, that we just have to keep doing rather than deliberating.
