While he breaks down the the reasons social media is eclipsing mass media in marketing and PR, most of the book is structured as a social media how-to lesson. Chaney walks the reader through seven social media tools (blogging, social networks, online communities, twitter, video, podcasting, social media news release and other odds and ends). The book goes over the major applications in each category, the pros and cons of each product, a huge help if you are trying to figure out which of the hundreds of vendors you should try for your business.

Finally, Chaney walks you through how a social media strategy could be implemented for an actual company. Chaney is a clear, concise writer who keeps the emphasis on practical instruction rather than the big picture, which will be a huge help to many. Chaney is Internet marketing director for Bizzuka, a Web design, content management and online marketing company based in Lafayette, LA. His site is thesocialmediahandyman.com